Live Nation Southwest has indicated previously known as the Cricket Wireless Pavilion Outdoor place to the new name.
West Phoenix Amphitheater, Live Nation will work with the United States Census Bureau, the city, the lease contract is officially become the Ashley Furniture HomeStore Pavilion as part of a five-year sponsorship agreement, which contains the naming rights.
The first Show at the newly renamed Office of Tim McGraw Luke Bryan and the band Perry Friday June 3. Other programs that are already scheduled to include a band of Crue and Poison (June 17) in the New York Dolls, Rockstar Energy Drink Mayhem Festival (July 15), distance (July 23), the Vans Warped Tour (Britannicassa 7) and Def Leppard (Disc 3).
Michael Jedlowski, President and CEO, Ashley Furniture HomeStore "Forming Alliance with Live Nation and on the assumption that this is a very well known and highly visible to the local Office of the primary sponsorship, we are unique as far as possible," says. "It provides us, on which you want to create a powerful and memorable way to entertain our guests, the ability to reach a desired demographic, and participate in creative marketing campaign."
the capacity of 20 000 has made the two sponsors, stylish, and Cricket Wireless names since 1990 Show Billy Joel By opening it with. Since then the event has hosted regional popular acts, including Jimmy Buffett, the Grateful Dead, David Bowie, Prince, George Strait, Britney Spears, Bon Jovi, Green Day, Aerosmith, Matchbox 20, Elton John, Metallica, and the police with Elvis Costello.
Maureen Ford, Live Nation Office of the President of the network, "we look forward to a successful, long-term sponsorship relationships with Ashley Furniture HomeStore," says. "We are proud of our Ashley detects that the chassis of the amphitheater and music can help you take advantage of live music in such a way as to reflect the emotional appeal, engage in meaningful, and connect with their customers and the community."
No data was available at the time of the press what Ashley paid Live Nation.
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